During recent study, it is learned that Twitter has more than 200 million users now. Most of its users are using Twitter for micro-blogging only and most of it is about what’s happening in their personal life. Keeping that in view, many of organizations and businesses are seriously considering Twitter to be a means of direct interaction with those hundreds of thousands of potential clients/consumers. This is most imperative that they must use very creative and brilliant ways to get the maximum benefit from this word of mouth and online marketing segment. If you want to use it as a businessman, the first thing you should be considering about Twitter is that it is an interactive publishing medium where you need to write consistently and foremost, strategically. Social Media Marketing getting importance so you have to start immediately if not done yet.
Getting Started on Twitter:
First you must get signed up with Twitter and must come up with some creative way to get that user name. That’s not the hard part, you must figure out some brilliant way to use Twitter for the best of your business which includes rolling out a strategy to get as many followers as you can, follow the companies and people you are interested in. What type of content you are going to post and how frequent. What kind of on-page and off-page promotion you are willing to do, which landing pages etc.
Build a Relationship with Followers:
As a business you should post sales and specials regularly. Another important factor to look into is answering the questions; it will help build strong relationship with future potential customers. Always try to encourage your followers to have a word of mouth. Try your best to post high quality content that compel others to retweet it among their followers. A brilliant way is to notify your followers about the upcoming events you are going to put on. The most important thing is to follow those who are related to your business or industry and follow some of those who they were following. Follow people wisely and don’t go for thousands of them. Twitter can also help you in Reputation Management so act wisely and more efficiently.
Track Your Twitter Performance:
Always use some URL tracking clients to get a record of which of your posts are getting the most of click and which are not. A good approach is to use some proper twitter tools like Hootsuite so that you can read the tweets of others with ease and also retweet the useful and relevant information to your followers. It is also of sheer importance that you set up some good landing pages with your company’s website so to have optimized conversion from the prospects driving in from your twitter page. To get optimized results from your twitter page, you must promote your twitter page on your company’s website, blogs, Facebook pages or even in your email signature.
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